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Arkadiusz Seredyn
Senior Executive with 20 years of experience with business & technology transformation with deep cross consumer industry experience, working for top companies and big projects. Strong leader focused on helping to achieve breakthrough growth in digital world. During this time, he participated in implementation of a number of R&D projects, e.g. • SAS in cooperation with the Institute of Telecommunications – development of universal analytical platform for the development of all research conducted for telecommunications companies • SAS in cooperation with Warsaw School of Economics – construction of modern algorithms for financial industry (in total about 10 sub-projects in the areas of fraud, risk, segmentation) • Orange in cooperation with Institute of Telecommunications – analytical projects within customer area, e.g. micro-segmentation, analysis of events affecting customer experience • Orange in cooperation with Warsaw University of Technology – eSIM (electronic SIM card – analysis of data processing and marketing communication) • Orange and Warsaw University of Technology and Institute of Telecommunications – prediction of telecommunications network behaviour (approx. 5 projects) • Orange and Institute of Telecommunications and Google – RCS analysis of the use of new SMS replacement format i.e. RCS Additionally, as SAS Executive Director, he was responsible for innovation, strategic projects and partnerships inter alia with McKinsey or Accenture. Simultaneously he managed sales and consulting of the largest Communication, Media & Energy area in EMEA region, implementing solutions within Enterprise Marketing Management as well as Multichannel Campaign Management, including dedicated business solutions as well as analytical for the leading brands in the world. At Orange he was responsible for the commercial digitization of Orange where apart from strategic transformation projects, he was in charge of e-commerce, analytics and campaigns management as well as omnichannel. He implemented and managed Innovation Digital area. He was also a mentor in Orange FAB programme. Senior Developer
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Magdalena Jończak
At Synerise, Magdalena Jonczak is responsible not only for outlining key directions regarding the company's development in global terms, but also for overseeing the process of their implementation. She evaluates the value of solutions built on the Synerise platform and creates their market models and introduces innovations in the product offer. Executive with over 20 years of experience in business consulting for global leaders in several industries with many successes in the development and implementation of market and commercial strategies, company value management, optimization of product and price offer and digital transformation. Magdalena Jonczak has also been responsible for introducing Business Intelligence, CRM and revenue & pricing management tools to companies, which further strengthens her skills in the context of the development of the Synerise platform. Previously Partner and Member of the Board in Deloitte, where she was the head of the strategic consulting department for clients from the consumer and industrial goods industry. She was recognized by Deloitte with awards for "Passion for Risk & Quality Management" and "Excellence in Innovations". She also gained experience at PWC, T-Systems and Unilever. She graduated in strategic management at the University of Economics in Wroclaw, psychology with a specialization in the psychology of consumer behavior at SWPS, and post-graduate studies in Corporate Restructuring at Harvard Business School. She also holds a number of prestigious certificates, including the CPP (Certified Pricing Professional). Senior Developer
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Janusz Naklicki
A professional leader with a proven ability to deliver growth and exceed sales targets with over 25 years of experience in the Information Technolog, responsible for: • at Oracle in charge of the company development in RACE (Central and Eastern Europe, Russia and Africa) and AFTA (Africa, Turkey, Central Asia), management of sales teams in 50 countries, implementation of the pioneer model of Oracle Public Cloud @ Customer in EMEA region in public and commercial sector, cooperation with the government of Kenya, Rwanda and Ethiopia • at HP in charge of business development for printers and PC • at Sun Microsystems in charge of inter alia marketing department and distribution channel of the Polish branch. Inspirational presenter and public speaker with a great passion for business cooperation with customers and partners in distribution channels. Successful multinational negotiator and Business mentor in a multicultural environment. Janusz has received numerous honors and awards: • awarded three times by the Vice President of the Polish Fulbright Alumni Association • quoted twice by Wall Street Journal • Oracle Global Sales Excellence honor • Oracle EMEA Innovation Award • Award of Sun Distribution Markets 2000 of Sun Microsystems company He participated in numerous trainings inter alia: • Wharton School of Business, Executive Negotiations Workshop Harvard Business School, Negotiations and Competitive Decision Taking (Boston, Massachusetts, USA) • London School of Business, Global Business Consortium (Tokyo, Beijing, Dubai) • Sales methodology (Nicea, France) • Infomentis Sales Methodology (Warsaw, Poland) Coaching and mentoring for managers Senior Developer
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Krzysztof Blusz
An entrepreneur, manager and a mentor. A technology enthusiast and a passionate builder of companies and organizations. International affairs and foreign policy wonk. In years 1998-2005 worked for venture capital funds and managed companies in fast moving consumers goods (FMCG), technology, media, and telecom (TMT) and advertising (ADV) industries in Great Britain and Poland. From 2006 to 2017 funded, built and steered leading international think-tanks, repeatedly awarded in a global ‘Global Go To Think Tank Index’, demosEuropa-Centre for European Strategy and WiseEuropa (WISEE) and carried out international assignments for private, public and non-governmental organizations in Europe, North America and Asia. Since 2015 he has served as a member of CEE Advisory Council for Liberty Group, the world's largest international TV and broadband company with operations in more than 30 countries. Krzysztof is a sought-after public speaker and a regular contributor with quotes on top tier media outlets in Poland and internationally. A social scientist and a graduate of the University of Lodz and King’s College University of London. In private life, Krzysztof is a lover of Spanish and Iberoamerican cultures and aficionado of Cuban salsa dancing and fine wine. Senior Developer
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Eugeniusz Licznarowski
Business leader with over 10 years of professional experience within sales area. He was responsible for building sales strategy, managing partners’ channels and managing sales teams. In Microsoft he was also in charge of developing a sales strategy for cloud solutions (private, public, hybrid). Eugeniusz was responsible for creating strategy and coordination of activities directed to higher education institutions and Local Software Economy initiatives in the area of popularizing Microsoft technologies, implemented through: - cooperation in the field of teaching and learning with faculty staff, - cooperation with research clubs and students communities, - promotion and organization of the top technological contest “Imagine Cup”, - cooperation with Research Centers in the area of innovative solutions. Eugeniusz has a broad experience in leading and managing projects teams. He participated in R&D project Microsoft Innovation Center – MIC created in cooperation with Microsoft, Poznań Supercomputing & Networking Center (PSNC) and Institute of Computing Science of Poznan University of Technology. Microsoft Innovation Center conducts research in development of applications and services for education and security of modern information and communication technologies (ICT). Recently, virtualization of technologies, interoperability and high-performance computer processing (HPC) have been emphasized strongly. Thanks to the works of the Center, PSNC – alongside with BMW, Siemens or IBM – has received an invitation to a prestigious Microsoft HPC Technology Adoption Program under which it conducts Windows HPC Server 20xx software research. The results will be used among others in PLATON structural project implemented by over 20 universities and computing centers in Poland. Project links: http://www.man.poznan.pl/online/pl/projekty/94/Centrum_Innowacji_Microsoft_MIC.html https://hpc.man.poznan.pl/modules/projectsection/item.php?itemid=1 Senior Developer
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Krzysztof Kochmański
Chief Design Officer at Synerise with more than 12 years of experience as a designer and more than 5 years of experience as head of UX/UI department. Alumni of Tadeusz Kościuszko University of Technology in Cracow. During her professional career he was responsible for a complex design of mobile and web solutions for many popular brands in Poland. Krzysztof as an UX and Design expert is specialising in creating highly effective interfaces who during his career worked for many Interactive Agencies as Opcom. Senior Developer
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Miłosz Baluś
CTO and co-founder at Synerise (formerly HG Intelligence S.A.) who is firmly embedded and focused in the big data technology like: HBase, Apache Spark, Spark Streaming, Apache Kafka, Elastic search, Hadoop, Node.js. Executive with more than 10 years of professional Software Engineering and Project Management experience who graduated from AGH University of Science and Technology. Enthusiast of technologies based on SaaS and Software + Service. Professionally and privately fascinated by web & mobile technology development in the context of IoT and supporter of dynamic programming languages. During his work experience he had the pleasure to participate in several interesting projects for clients (brands) such as: Procter & Gamble, Play, TVN, Kärcher, Tiger, Lubella, Simple CP, Tymbark, Polish Lek SA, Plusssz, AGH, Gino Rossi SA, E-Music SA, Citroën, Cinema City, Maspex SA, BrunoBanani, XX by Mexx, Mota-Engil, Lubella Polkomtel SA, Avon Poland, Hitachi, HIPP, Crunchips, Felix Poland, Replay, Crispers, Puma, AlmaMarket, FreshMail, sign, Energa, Tchibo, Music Artist, Empik, Orange, MediaExpert, Saturn. Senior Developer
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Małgorzata Marcinkowska
As Vice-President, CCO, Małgorzata Marcinkowska is responsible for managing the full spectrum of customer relationships at Synerise. Acting as a client advocate, she will help to initiate, implement and evaluate solutions from the client’s perspective. Based on customer input, industry standards and best practices, she will provide recommendations and, together with the team, will work on modifications of current processes to ensure the delivery of the best possible customer experiences. At Oriflame, her main focus was defining and implementing global strategies, processes, systems and tools in the area of customer data analytics, CRM and digital marketing. She was a member of the Digital Steering Committee, setting the vision and building the foundations for a global digital transformation of the company. Apart from the experience gained as global leader at Oriflame, Ms. Marcinkowska brings to Synerise over 15 years of experience, gained by working for leaders in the telecommunications, IT, FMCG and consulting industries. She has managed areas such as marketing, business development and customer experience, both in B2B and B2C industries. She led various marketing and sales projects at the local and regional levels, which allowed her to gain in-depth knowledge about the mechanisms and dynamics of change management in large organizations. Małgorzata is passionate about modern marketing and advertising solutions and technologies. Using and testing those technologies for many years, she has observed how they have helped businesses to change the way they build brands and deliver personalized and valuable customer experiences. Senior Developer